UTM Parameters Guide
Master campaign tracking with our UTM builder and see exactly where your traffic is coming from.
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to the end of a URL to track the performance of marketing campaigns. They allow tools like Google Analytics to report on where visitors originated.
The Five Standard Parameters
- Source (utm_source): The platform where the link is shared (e.g., facebook, google, newsletter).
- Medium (utm_medium): The marketing medium (e.g., social, cpc, email).
- Campaign (utm_campaign): The specific campaign name (e.g., summer_sale_2026).
- Term (utm_term): Used for paid search keywords.
- Content (utm_content): Used to differentiate between two similar ads or links (e.g., banner_top vs. sidebar_link).
Using the Loxli UTM Builder
When creating a link in Loxli, you can use our built-in builder to automatically generate tracking URLs. We also support **UTM Templates**, which allow you to save your most common parameter combinations and apply them to new links in a single click.